Music Video

Evaluation

1.     In what ways does your media product use, develop or challenge forms and conventions of real media products?

My video challanges forms and conventions of other music videos as it shows exactly how it was made, and has an amateur effect to it. It has a similar feel to Tenacious D's video for 'Rize of the Fenix' in that aspect.

It also follows some of Goodwins analysis:

 'link between lyrics and visuals'-  This is when the chorus says "is your love big enough?" she is in large spaces such as the ocean and space.Additionally I did a play on words when she is singing "I scream" I had her holding an Ice Cream.

'Notion of looking' - This occurs as Alisa looks out of the guitair and when there is direct address to the camera.

'Music video demonstrates genre characteristics' - I got influences from music videos of similar genres such as Hollie Cooke, Laura Marling, Andreya Triana and Lucy Rose.

 

2.     How effective is the combination of your main product (music video) and ancillary texts (DVD cover & magazine advert)?

I went with the same theme with my DVD and Magazine advert as I did with my video; a home-made look. I did this through cut out magazine letter which I put into my photoshop image.

Additionally, The fact Alisa is making a heart with her hands shows a relationship to the lyrics and image, as the song is about love.

There is also a fun feel to everything (DVD, Advert and Video). The image on the back of my DVD shows this and all the other accompanying factors.

3.     What have you learned from your audience feedback?

Strengths
- Lip sycning was in time.
-Good use of cuts
- Good creative decsions such as adding the colour bars and countdown
-Intro sets up the theme of the video
- Good sense of humour
-Wide variety of shots
- difficult to achive randomness
- personality

Weaknesses
-Could of had more moving images on the green screen, as they are predominantly still images.
-Be stricter with my Actress, as there were parts where she is laughing or not sure what she is doing.
-Some of the chroma key could be touched up, and there are some shadows.
-Backgrounds could have changed more frequently.
 

4.     How did you use new media technologies in the construction and           research, planning and evaluation stages?

I used inspiration from other videos in order to create mine. such as..

Tenacious D's video for 'Rize Of The Finix'. Like mine they have made it obvious how they made the video. Both our videos also use green screen. Also the videos that I put in a previous post.

I also had to learn how to use green screen. More specifically keying, eg. Ultra Key. I learnt this through videos and help from lecturers and peers.

I also used my blog to record everything that I was doing throughout the research, construction and evaluation.

I used some archive footage for my screen, such as the underwater scene and the space scene. I made it stick to the sore of amateur look by adding text at the top of the backgrounds eg "Startrek reject background". This helped make it really obvious that the amateur look was deliberate.

I used a lot of technology throughout the project including :

• Social Networking - To promote my video and get feed back
• Blog- To keep record of all my research and planning
• Video Influences
• bubbl.us- When planning my DVD cover
• Photoshop- To create my DVD cover and magazine advert
• Premire Pro- To create my music video
• Prezi- Planning
• Skills Audit- Throughout the project we had various skills audits to complete. Our first one was on how to use a DSLR camera and our second one was on how to use premire pro.
• DSLR- We had lessons and a skills audit on how to us a DSLR
• Ipod/Phone - for playing the song, contacting people and taking pictures.

 

DVD Cover

I have gone for a home made feel for my DVD cover. I did this through making the background on the back look like a black paper bag. I also cut out magazine letters and imported them to photoshop to add to the quirky/home-made look.

Magazine Advert

I decided to use the same image for both my Magazine Advert and My DVD cover due to it being such a powerful image. I included a QR code which would re-direct to Lianne's website, where the video would be.

Green Screen Update

I have began to import some green screen footage, some work better than others. The wall background worked really well on some of the footage apart from the clip of her walking. I think this is more due to the way it is shot than the background so I may have to put a different clip in its place.

The white background was a tricky one to do, I had to adjust levels, exposure etc also adding a second ultra key helped, as i added it to the darker bit of footage so it could adjust to the different shades of green.

I uploaded some moving images behind Alisa as well as still images. The middle far right image has a sun orbiting in space. I also have a section where it is a close up of Alisa's face singing behind her as she is dancing infront.

I still have a few touch ups to do and sort some clips but I have almost completed the music video.