Saturday, 24 November 2012

Goodwin's Analysis

I will be applying Goodwin's analysis through out my video.


  1. Music Videos demonstrate genre characteristics- I spoke about this in my previous post 'Genre Notes' . I will be following some specific videos of the same genre but adapting it slightly. 
  2. There is a relationship between lyrics and visuals- This will be spoken about in my length in my next post. There are some lines that I will take more literally for example; when she sings "Found myself in a second hand guitar" I will make it appear as though she is actually in a guitar. 
  3. There is a relationship between music and visuals- My video will be following the pace of the video as the pace of the music picks up so will the on screen action.
  4. The Demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work- As this is a one off video it is harder to show a developing motif. However there will be lots of close ups of the singer and the way she will move and dress will match the music.
  5. There is frequently reference to the notion of looking - When she is in the guitar she will be looking out of it which will be the first sign of the notion of looking. Additionally there is going to be a lot of  direct address though the singer will be looking directly at the audience.
  6. There is often intertextual reference- I have not decided on whether there will be an intertextual reference as of yet but I may decide on one later in my process.

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